EcoClean traveled to Los Angeles on March 12 to sponsor Austin green designer René Geneva’s clothing line at the Green Initiative Humanitarian Fashion Show, part of the prestigious, invitation only Mercedes Benz Fashion Week.  Geneva’s line, SOCA (Sustainable Organic Contemporary Apparel), includes bridal, evening, and street wear composed of fair harvested and fair made organic fibers. Austin-based natural grocer and green retailer Whole Foods Market began carrying the SOCA line in March 2008.

Geneva has teamed-up with EcoClean to help raise awareness of non-toxic cleaning options among other designers and clothing manufacturers. Geneva believes, as EcoClean does, that garments can and should be eco-friendly throughout the garment life-cycle - from harvest, to manufacture, to user care. EcoClean was on hand in L.A. to encourage the adoption of a wet cleaning recommendation by the fashion industry – an important step in the global promotion of healthy cleaning alternatives.
 
Read more about EcoClean and Rene Geneva here .